Originally started way back in 1979, Rod & Rifle Tackle World has been serving the people of Katherine for over 40 years. It has been in the Hands of Warren & Debbie de With for 35 of those years. Pictured below with their son Trent they have turned what was a small corner store in the woolworths complex into the great retail outlet it is today. Over the years the store has been through many facelifts and product changes, one of the largest coming in 2006 when Warren & Debbie made the decision to join the Tackle World group. Seeing the need to obtain better buying power due to the online giants killing smaller stores the decision saw them join a group of 40 other like minded stores all trying to keep their doors open. The Tackle World group is a buying group, with each of the stores
throughout Australia being family owned and operated.
Trent joined his parents in late 2017 after a long stint as an automation electrician in Darwin. As his parents had done before him Trent has continued to evolve the brand by adding new, exciting, and highly sort after products like YETI. Trent has helped to bring the business into the 21st century by establishing a very heavy social media presence. You'll often find him in front of the shop cooking up a storm on the Traeger. Trent and his Wife Naomi who also runs a small Hairdressing business in the town were both born and bred in Katherine. So they have a long standing relationship with the town. They have just had their first child and all things going to plan will most likely end up with many more.
Picture left to right: Trent, Warren and Debbie. The business has been in the one family for over 35 years.